BOOK AN APPOINTMENT
Digital Marketing Strategy
Looking for a digital marketing strategy?
There is little point in having a website or being online if no one can find you. Remember, there are tens of billions of websites that want the same thing as you…. to be at the top of a relevant search engine search.
70% of consumers do not look beyond the first 3 search results on Google. In practice, beyond the first page of Google, no one will find you. And that’s a serious problem especially when you consider that the internet has become a significant part of our daily lives. As of April 2022, there were 5 billion internet users worldwide (63% of the global population) making 3.5 billion searches daily on Google alone.
To get your business online visibility, brand awareness and engagement with customers, you need a strategy. A plan that shows where you are now and where you need to be. This is why we start all digital marketing campaigns by formulating a digital marketing strategy specifically tailored to your company, taking into account your particular industry, customers and what your closest rivals are doing.
This is where the benefit of using a full-service marketing research agency comes into play. We believe in having a harmonious blend of sophisticated market research, optimized website design and digital content, all brought together to create forward-thinking marketing solutions. And it all starts with a digital marketing plan tailored to your company, customers and industry in Uganda.
Using our expertise in market research, we systematically gather and collect market data and information that can be used to help guide your digital marketing strategy in Uganda. We analyse your industry context, customer profile, target markets, or competitors. We present all findings in a single digital marketing plan so that you’ll know exactly where your business stands in Uganda and where you need to be, followed by implementation by us.
Our digital marketing strategy incorporates many services that can help boost your website rankings, brand visibility, awareness and recognition. These include;
Search Engine Optimization (SEO)
Why is SEO important? Because search engines are the front door to the internet with over half of all traffic coming from organic search. For instance, most SEO is done on Google. The rest comes from paid advertising and social media.
SEO comes in different forms, and with Researchtec, your website can benefit from our personalized marketing solutions which rely predominantly on organic methods to rank websites. For instance, we know that search engines love content. So our off-page SEO services incorporate creating and developing original content such as articles, images, videos about your brand, products, or services, and using the content to help attract visitors and website links.
Our SEO services include; Off-page and on-page SEO optimization, link building, local SEO, guest posting, blog writing, copy and content refreshes, keyword research and optimization and etc. Read more
Content Marketing
Your marketing content, which can include website copy, social media posts, videos or blog articles, is the most effective way of attracting customers to your website or social media platform. Through relevant content writing, we can help educate your customers about your product, build engagement and build brand authority that fosters more trust with your customers.
Researchtec content marketing service includes specific development of content to be published online in such formats as: social media (e.g., tweets, Facebook post), blog posts, website articles, white papers, eBooks, case studies, research reports, information guides, YouTube videos, photos, and infographics. Our content marketing service then uses such content to strategically help your brand increase brand awareness, recognition, engagement, or just educate your visitors in Uganda or outside. Read more
Social Media Marketing (SMM)
Your social media presence is a key extension of your brand’s identity. Afterall, social media is now the place where your target audience is most likely spending most of its time. Social media has become so influential in today’s world that upto 86% of adults in countries like the US get news from social media.
But marketing on social media can be very challenging. It is a fast-paced environment where many businesses easily fall behind or lose track of their audience’s actual needs. As a marketing agency, we understand this.
But with help from our social media marketing experts, we can make your voice loud and clear. Our social media experts can manage each of your social media channels in Uganda with a fine-tuned strategy personalised to the nature of not just your platform but also how your audience uses it. Remember, your social media strategy must be a continuation of your overall digital marketing strategy in order to garner maximum marketing impact. Read more
Website Design & Development
We believe in having a harmonious blend of sophisticated market research, optimized website design and digital content, all brought together to create forward-thinking marketing solutions. And it starts with a website.
If your company in Uganda doesn’t have a website, you are operating in the dark ages. That’s the cold hard truth.
The internet has become a significant part of our daily lives. As of April 2022, there were 5 billion internet users worldwide (63% of the global population) making 3.5 billion searches daily on Google alone. In today’s digitally connected world, the most important driver of new customers is social media, websites and mobile apps. These tools play a vital role in helping brands communicate to customers. Read more