How can a digital marketing agency help with your blog content? 

 

At Researchtec, our content writing process is simple. Before we start the writing process for your blog post, we use our market research skills to first try and understand your industry, market trends, most searched keywords for your business type, your audience, industry experts and their perspectives. Our content writing team then deploys specialist content management software such as SEMrush, Google Analytics, and other SEO tools to lay the foundation for content that’s highly optimized for high search rankings.

So a typical Researchtec blog post often starts with data. Using current analytics about your business, competitor analysis and industry conversations, we proceed to review what is currently working in your industry, including what’s shown sustained results in the past. Our aim is to unearth searcher intent and work with you to scope out a long list of topics that we can then use as a basis for both current and future blog writing.

Our perspective on blog content is simple: If it doesn’t serve a purpose, we don’t write it.

But our content marketing services don’t just stop at blog writing. Our team of experienced blog writers in Uganda have adapted to all styles of writing and can easily move from creating a market research report, or white paper to creating an informational article or thought leadership piece on your behalf. 

It all depends on the needs of your business or marketing goals. Blogs usually follow opinion-based criteria and are shorter. On the other hand, article writing, can be more sophisticated, demanding data-driven research or even interviews with key business personnel — resulting in a long-form piece of content that helps you establish thought leadership in your industry.

The bottom line: Whether you are looking for a blog based on SEO keyword research or longtail and in-depth article, our team of Ugandan blog and article writers can handle it.

However, good content writing strategy just doesn’t stop with the creation of the content. Just as important as high-quality blog content on your website, is making sure your target audience is getting access to it – enter content promotion and distribution.

Its lovely to think that if we just duck our heads and produce the absolute best content we can possibly create, it will magically fly around the web on magic wings and find an audience. This is a lovely thought but it’s a pipe dream. The web is social. Always has been. Always will be. Its people who share content, people who talk up the best businesses, people who market the products worth talking about. But you have to reach them first via marketing. 

As the leading digital marketing agency in Kampala, Researchtec can help you find the most profitable channels on which your articles can be shared. As part of our content marketing service in Uganda, we can come up with the best avenues for your blog content be it email marketing, content syndication or organic//paid posts on social media.

The importance of hiring digital marketing professionals not just to write but also promote and distribute your blog or article content in Uganda, becomes a crucial factor if you or your team don’t have the time or inhouse expertise to implement content distribution effectively. Hiring a specialist digital marketing agency like Researchtec makes sense as we have a professional digital marketing team that includes writers, editors, graphic designers, researchers, videographers, social media experts etc. The team work together to make sure your content is found easily by the people who need it most, not just in Uganda but globally too.

A key query we get from some clients is whether our team of content writers in Uganda are able to cover complex topics specific to their industry of choice. Our answer? An unequivocal, YES! In fact, we’re known for producing high-quality content for a wide range of enterprises both in Uganda and globally.